AS FEATURED IN 'THE MUSIC NETWORK' ON-LINE MAGAZINE

LOVERS-ELECTRIC-NEWS

CASIO PARTNERS WITH LOVERS ELECTRIC

13 December 2011

by Poppy Reid

Adelaide duo, Lovers Electric have been named as the new faces of Casio’s new range of keyboards and digital pianos in Australia.

The husband and wife electro act, David Turley and Eden Boucher, were scooped up after Casio executives spotted Turley performing on one of their own instruments.

“I grew up with Casio’s, my sisters and I wrote many of our first songs on our little Casio, sitting in our motor home,” said Boucher. “It was like having an entire band in one instrument, perfect for the travelling musical family,” Turley continues, “We now have a vintage Casio that has travelled the world with us. I remember us being in this vacant house in New York that we were housesitting with literally nothing but a guitar and the Casio, writing songs from the new album.”

The campaign with Lovers Electric will see the pair used in an in-store promotional campaign for JB Hi Fi stores and as roving brand ambassadors. JB Hi-Fi introduced musical instruments to their stores nationwide only weeks ago, making them the sole chain in Australia to now offer recorded music and musical instruments under the same roof.

 

 


SYNTH-SIDE-PICAS FEATURED ON CASIO.COM  

 

PROFESSIONAL SYNTHESIZERS INTRODUCED BY CASIO 

19 January, 2012

Synthesizers built with Innovative and Interactive Features for Performing and Recording Musicians

ANAHEIM, CA (January 19, 2012) — Casio America, Inc. and its parent company Casio Computer, Ltd. today unveiled two new professional Synthesizers. Casio’s roots were cultivated from the CZ-series synthesizers over 25 years ago. Recognizing that today’s professional musician wants more, Casio has re-entered the professional synthesizer market with two products which are the ideal tools for performing and recording artists. The XW-P1 is a 61 key performance synthesizer with Casio’s exclusive (HPSS) Hybrid Processing Sound Source. Providing screaming virtual analog monophonic leads and basses, drawbar organs, complex layers, stereo pianos, drums and more, the XW-P1 has the sounds and real-time control the performing musician needs. While the XW-G1 groove synthesizer is designed for the DJ and club performer providing an interactive step sequencer and a sample looper for digitally capturing performance patterns and external instruments. Both will be on display at the 2012 Winter NAMM Show, beginning today through January 22nd at the Anaheim Convention Center in Anaheim, California, booth # 5900, Hall B.

 

“The XW series are not just new keyboards, they represent a new direction for Casio in the musical instrument business” said Mike Martin, general manager of Casio’s Electronic Musical Instrument Division. “Casio’s formula of value and quality that has been the foundation of award winning instruments like Privia has been applied to a new product category, and the XW-P1 and XW-G1 are just the beginning.”